Understand the audience and goal
Read the brief. Confirm what the content should communicate, who it is for, and the voice and style the project needs.
TEAM RESOURCES · STARTER GUIDE
Writing & design
checklist.
A general starting point for scripts, thumbnails, and creative assets that support the same story.
Check your sources
Keep a record of sources for factual claims. Confirm names, dates, quotations, and figures. Flag information that you cannot verify.
Structure the script
Lead with a clear opening and organise the story into connected ideas. Write in language the intended audience can follow. Avoid unsupported promises or claims.
Create a clear visual direction
Make the thumbnail or graphic communicate the subject at a glance. Keep text readable at a small size and use the approved brand assets.
Check the script and design together
Make sure the title, thumbnail, and script describe the same content. Review spelling, legibility, factual accuracy, and source or image permissions.
Prepare the handover
Share the agreed files, source links, and editable materials with clear names. Record open questions and apply approved feedback before final delivery.